Are you picking up what we’re putting down?

What is indie beauty? Indie beauty brands are small, yet fast growing brands in the beauty sector that is taking the market by storm. Indie brands are built on inspiration and love, as well as a desire to educate people on the importance of high quality, effective clean ingredients.

Clean beauty is very important to us. We want you to be able to shop for personal care products that are safe to use and free from potentially harmful ingredients. We also want to promote indie beauty from roots to leaf, so supporting smaller, quality brands is a priority.